Score
Score, Puma brand extension
Score, Puma brand extension

Score - Puma Brand Extension


A brand extension project, designing an electronic product that express the values of the Puma brand.


SCORE is a product for young competitive sport enthusiasts, helping those counting scores, keeping time and are supporting their biggest passion - sports!


There are three different ways to wear it...

...team captains band

...referee wrist band

...coach necklace


-  score counting  -  time countdown  -  sound signal  -  cable outlet for computer  -  download idol images  -  results on web community -


Created in 2006, during a two week workshop.

Industrial Design Program, 3rd year.

Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension
Score, Puma brand extension

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