I am industrial designer with master degree from Lund University, Sweden. As engineer and industrial designer, I have +20 years experience from different roles in market driven product development of B2B products, ranging from smaller local to major international companies and own consultancy. 

My work extend over a wide area; industrial design, design management, strategic product portfolio management, strategic concept design, innovation management, sustainable design, process development, design policies, branding and more.

I am founder of Öresund Strategy & Design AB, which is a strategic design consultancy. We help our customers to create sustainable strategies and transfer them into attractive, value-adding and competitive products and services. Since March 2018, I work full time with developing the company and the business, together with executing customer assignments. 

Drivers

My breath of life is to create and build. I want to work creatively, preferably on conceptual and visionary level. It is also important for me to create solutions that are sustainable from an ecological, economic and social perspective. I want to put the user in the center and add true value. I feel I am really contributing to something when I manage to engage, enthuse and create insights in strategy, creativity and sustainability.

Qualities

I am creative, visionary and find it easy to see connections and think in new ways. I also have a good holistic view and the ability to handle complex contexts. In my daily work, I am structured and focused.