From lego houses, sand cakes and finger paintings... to ergonomic industrial vacuum cleaners, conceptual electricity system, smart waste handling, new thinking power tools, genuine chairs, practical packaging, challenging workout concepts, methodology for sustainable design and much more...
I am industrial designer with master degree from Lund University, Sweden. As engineer and industrial designer, I have +20 years experience from different roles in market driven product development of B2B products, ranging from smaller local to major international companies and own consultancy.
My work extend over a wide area; industrial design, design management, strategic product portfolio management, strategic concept design, innovation management, sustainable design, process development, design policies, branding and more.
I am founder of Öresund Strategy & Design AB, which is a strategic design consultancy. We help our customers to create sustainable strategies and transfer them into attractive, value-adding and competitive products and services. Since March 2018, I work full time with developing the company and the business, together with executing customer assignments.
My breath of life is to create and build. I want to work creatively, preferably on conceptual and visionary level. It is also important for me to create solutions that are sustainable from an ecological, economic and social perspective. I want to put the user in the center and add true value. I feel I am really contributing to something when I manage to engage, enthuse and create insights in strategy, creativity and sustainability.
I am creative, visionary and find it easy to see connections and think in new ways. I also have a good holistic view and the ability to handle complex contexts. In my daily work, I am structured and focused.
Another expression for my creativity is my craft collections of stone ware and textile craft.