MARIE NILSSON

Score - Puma Brand Extension

A brand extension project, designing an electronic product that express the values of the Puma brand.

SCORE is a product for young competitive sport enthusiasts, helping those counting scores, keeping time and are supporting their biggest passion - sports!

There are three different ways to wear it...

...team captains band

...referee wrist band

...coach necklace

-  score counting  -  time countdown  -  sound signal  -  cable outlet for computer  -  download idol images  -  results on web community -

Created in 2006, during a two week workshop.

Industrial Design Program, 3rd year.